People no longer respond to traditional forms of advertising. Bombarded daily with a mass of marketing messages in the form of billboard adverts, television ads, print ads, telemarketing and email spam, consumers are shutting out unasked for marketing messages. Don't let your valuable marketing message get lost in this mass of ignored communication. Added to this is that with the hard economic times businesses are facing, marketing budgets are inevitably the first things to go. Although they shouldn't be, as Steven Rosenblatt, VP of advertising sales, Quattro Wireless in New York points out,

You might be asking, what exactly is mobile marketing? Mobile marketing is an umbrella term that describes campaigns to promote brands, products or services using cell phone and mobile technology. Some examples of mobile marketing are SMS text messaging campaigns, mobile surveys, ‘text-to-win' competitions, viral SMS campaigns, text voting and mobile CRM programmes.

It is more important now than at any other time to keep your competitive edge if you want to beat the recession. You need to really reach your customers with your marketing message, retain their loyalty and custom as well as attract new customers to your brand, product or service.

With easy-to-use mobile messaging products such as the web-based Clickatell Communicator 2, you do not have to be a technical ‘guru' to unleash the power of mobile marketing within your organisation. Sending an SMS is as easy as sending an email. All you need is a computer that can connect to the Internet to enable you to become a mobile marketer. Try our Clickatell Communicator 2 now, with no obligation.

You might have more sophisticated application integration needs? Clickatell offers an extensive range of developer-friendly messaging API connections that will allow you to SMS-enable any website or application for complex, trigger-based messaging. Click here for a free trial run now.

Creating a Clickatell messaging account is simple, and allows virtually instantaneous access to our SMS Gateway. When you sign up for a Clickatell account, you will understand why successful businesses have embraced this easy-to-use and inexpensive mobile medium with unrivalled results.

Mobile messaging is today very much part of marketing strategies for both large and small businesses. It is an active business communications tool used to maintain a competitive advantage in all competitive industries. Businesses are using mobile marketing to increase revenue through simple applications such as customer service options, offering information on demand and utilising it as a revenue stream.

Research shows that approximately 6.5 billion SMS text messages are sent around the world per month! That's about 217 million per day! Imagine if you could tap into that SMS mobile market. Effectively you would double or triple your customer base, increase your bottom line revenue and ensure your top-dog place in the market.

Click here to see why mobile marketing is taking the world by storm.