“We are seeing the adoption of SMS messaging as a growing trend amongst retailers around the globe as consumer spending slows and retailers are becoming more creative. Clickatell is working with a number of retail chains in the US, UK and across the world to provide similar services to their customers." Pieter de Villiers, CEO of Clickatell |
In South Africa, Cickatell has helped a range of retail businesses increase their market presence and the effectiveness of their promotions. Leading grocery chain, Fruit and Veg City, chose Clickatell's mobile messaging solutions to communicate store announcements and promotions to customers. This SMS service increased the effectiveness of their marketing efforts resulting in higher sales. SMS is an innovative solution to reaching customers more effectively and at a lower cost. Customers of Fruit and Veg City opt-in to receiving ‘sale' information via SMS and they are able to enter competitions by sending text messages from their cellphones.
"Our customers use their cell phones in every aspect of their lives from chatting with friends to mobile banking. We want to make sure they never miss the opportunity to participate in a store promotion or save money during a sale. The most effective way to communicate with them is directly to their cell phones using SMS. We have already seen a direct increase in sales as a result of this new mobile messaging and marketing program, and we are happy to be working with Clickatell, which provides excellent quality of service and customer support via an easy to use service and have proven their experience." Paul Savva, chief information office at Fruit & Veg City |
South African based Mobilitrix is a mobile solutions company that creates multimedia-rich, interactive experiences using cellphone technology. By integrating Clickatell's SMS Gateway into their systems, they can offer customers a web-based application that easily manages SMS campaigns. Advertisers and media companies communicate promotional information to individuals through opt-in SMS and keywords, extending their brand and driving sales at the same time.
“Clickatell's messaging gateway is extremely easy to integrate into existing applications and is the most effective service available today. The proven e-commerce model further allows our customers to rapidly integrate the mobile channel into their marketing strategies with superior global messaging connectivity.” Chris Rolfe, CEO of Mobilitrix |
Other leading South African brands are taking advantage of
Clickatell's easy-to-use mobile messaging platform. jSRM, a relationship
marketing company, uses Clickatell's mobile marketing solutions to great effect,
to read more click here.
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| SMS South Africa
Internet penetration in SA is about 6 million people (about 7%) but cellphone ownership is almost 100%!
Because of this mobile messaging can reach very different demographics than TV ads, email marketing and print ads.More Internet searches are originating from mobile Internet use than fixed-line Internet use.
KF Lai, CEO BuzzCity
Clickatell, South Africa's most respected mobile marketing provider, has won the 2008 Mobile Industry Review ‘Best Value Product' Award. They outstripped formidable competitors and were commended by the judges for their great work and brilliant service.
Clickatell operates through all South African cellphone operators as well as over 700 mobile networks in over 201 countries.
With head offices in Redwood City, California as well as in Cape Town, South Africa, Clickatell also offers global support lines to ensure 24/7 customer service. |
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