Creating Mobile Marketing Campaigns

Clickatell's Top Tips to Mobile Marketing…

1. Define your objectives.

   What do you want to achieve with your mobile marketing campaign? You might want to promote sales, create a database, generate sales leads, boost your revenue or increase your market penetration.

   How do you want consumers to react – do you want them to subscribe to a newsletter, purchase something or enter a competition? Be very specific with setting your objectives and then do research into other successful campaigns in your field. Your objectives in mobile marketing should fit in with your overall business objectives and plan.

2. Decide on a budget.

   The SMS products offered by award-winning Clickatell are suitable for all budgetary requirements, from web-based bulk-sending tools such as Communicator 2, to API gateway connections ideal for SMS enabling your pre-existing application or website to two-way numbers ideal for receiving customer replies as well as premium and shortcode numbers.

3. Define target recipients.

   To whom do you need to send your message? Perhaps you want to enhance your relationships with existing customers or you want to sign up new customers.

4. Create your Mobile Campaign strategy and a call-to-action plan.

   This is where you get to have some fun and work on your writing skills in creating the perfect message. Remember to keep it short and sweet as most mobile providers limit messages to 160 characters with spaces. However if you have a longer message, Clickatell's Communicator 2 product will allow you to span your text over 2-3 messages if that is what you need.

5. Make sure that your customers understand what you want them to do.

   This could be anything from ‘grab your in-store copy now' or ‘reply now to win' or ‘SMS to book your seat'. Include a definite call to action in your message text.

   Include a timeframe if possible. This creates a sense of urgency and means that you will receive a positive response in a specified time and you can quickly gauge the success level of your campaign.

6. Select your Clickatell product based on the nature of your campaign.

   Make sure that you can monitor the delivery details and responses through our Clickatell Interactive Campaign Manager (ICM) that makes scheduling, sending and reporting on your mobile campaign simple. Tracking is vital in order to monitor the success of a campaign; it also allows you to check your database for invalid numbers. Click here for more information on the Clickatell ICM product.

If you already know that you need to be in the mobile marketing game and want to experience how easy it is, try out Clickatell's Communicator 2, a web-based application that will have you sending SMS messages in minutes. Alternatively, if you need to interface your application, website or system with SMS technology, take a look at our developer-friendly API's. They are simple, reliable and fast, built so that they can be easily integrated into any system.

We understand you are already imagining the rollout of your campaign, the extra revenue it will generate for you and the extra exposure that your company will receive but first click through here to see why Clickatell should be your mobile marketing partner.