| “… we finally see evidence of cellphone banking maturing in the South African market. Acceptance of the channel across all market segments is significant and accelerating. In the mainstream market, in particular, latest figures illustrate that it (celllphone banking) is now the most used electronic banking channel among FNB customers in this segment.” Head of FNB Mobile and Transact Solutions Len Pienaar |
First National Bank, an authorised Financial Services provider, rolled out a mobile component to their banking services in 2005 allowing their customers to conduct bank transactions as well as make third party purchases for prepaid airtime and electricity through their cellphones. This SMS strategy cuts across all geographical and demographical limitations reaching South Africans who have limited landline or Internet access.
Clickatell has helped them expand their market presence to the neighbouring countries of Namibia and Botswana. FNB’s ‘InContact’ service allows international customers to receive secure SMS alerts and notifications of transactions on their accounts. Clickatell’s secure and trusted SMS API connections ensure that cross-border communications are reliable even when main delivery routes are down. Integration between Clickatell’s user-friendly SMS API’s and FNB’s financial system was quick and easy. And Clickatell’s award-winning SMS Gateway effortlessly enabled FNB with international SMS capability. Clickatell has an impeccable record as far as safety and data integrity are concerned.
By partnering with Clickatell, FNB has benefited enormously. They have made large savings on international SMS costs and increased their revenue by decreasing their costs. They have seen a dramatic reduction in fraud and an increase in customer satisfaction and retention. They have increased their brand recognition and therefore customer sign-ups. With Clickatell’s innovative SMS API connections, FNB has gained a competitive advantage over other financial service companies that are targeting the same market. Test-drive Clickatell’s SMS Gateway and API connections now; there are no hidden set-up fees or monthly costs.
Santam, a leading short-term insurer in South Africa, focuses on the corporate, commercial and personal insurance markets. Looking for ways to provide their customers with consistently high levels of service, they launched a SMS alert service for brokers and customers in 2004. The aim was to speed up the claims process and deliver benefits to their customers as rapidly as possible. Clickatell’s trusted and safe SMS solutions helped them make that happen.
| "It is success that has spurred on greater innovation, and we are busy adding further functionality to the proven ability of the platform. Two-way messaging is the next natural step, which will allow both ourselves and our client to request, send and reply to information in both directions." Mr Labuschagne, Santam. |
Clickatell’s SMS Gateway connections provided Santam with a single point of integration with their existing software and enable them to send proactive claims communication to their customers, saving them time and money. The increase in customer satisfaction rates has relieved pressure on their high-cost call centres. To see how Clickatell’s trusted SMS Gateway API connections can help your business do the same, test-drive Clickatell’s SMS Gateway and API connections now, with no obligation or risk.
Also on the African continent, Clickatell has partnered with SatCom Networks Africa Ltd in Tanzania to provide information to banks re problems prior to customer contact. With the help of Clickatell’s SMTP API connection (‘email to SMS’ option) Satcom could send SMS alerts to banks re possible problems. These include informing banks via SMS messages of ATM events such as low stocks of funds, low stocks of papers, power failures, attempts at fraud etc. The banks are able to proactively resolve problems before they become issues.
These are just a few of our many customers who have harnessed the power of mobile messaging to increase their profits and expand their
businesses. Clickatell offers secure message delivery plus SSL encryption on selected API products further safeguarding private information.
Test-drive Clickatell’s SMS Gateway an
d API connections now, with no obligation or risk. Read more about Clickatell's Mobile Financial Solutions.
How can Clickatell's Mobile Financial Solutions help your financial institution achieve greater heights?
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SA Mobile Banking Statistics
Urban cellphone users aged from 46 –55 years are twice as likely to use cellphones for banking as those in the 19-24 age groups.
Gauteng residents are more likely to use mobile banking.
Currently more men than women use SMS banking but this is beginning to shift towards a more equitable representation.
Dashboard Research |
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