Mobile Financial Services Benefits

Mobile financial services enhance the value and reach of your brand.

• Improve the loyalty or ‘stickiness’ to your brand by using mobile financial services to add value to your existing clients.
• You can build consumer confidence in your brand through SMS messaging as it is immediate and with two-way messaging options, customers can reply to your SMS text messages.
• Mobile financial services are useful for customer acquisition campaigns.
• Empower your customers by giving them control of their finances with a click of a button.
• Financial institutions can now offer ‘customer-centric service’ using customer profile information to enhance interaction by using the customer’s preferred method of contact.

How can you do this?

1. Address fraud and identity theft concerns through SMS alerts and real-time transaction SMS alerts.
2. Allow customers to use multiple communication channels to communicate with you and receive critical info and services via SMS messages.
3. Run SMS marketing campaigns to attract new customers to your institution.
4. Enable Customer Relationship Management applications such as intelligent customer callback options.
5. Allow customers to safely access their bank accounts ‘on the go’, receive balance notifications, notification SMS alerts and perform banking functions.

Test-drive Clickatell’s SMS Gateway and API connections now, with no obligation or risk.

Mobile financial services reduce your operating costs.

• Using SMS messaging for simple and repetitive tasks can eliminate the need for costly call centres and customer service help desks.
• By taking banking functions mobile through a secure and integrated messaging platform, you can reduce the costs and errors associated with paper-based payments.
• Reduce the burden on IT and personnel resources by moving time-consuming enquiries to a mobile platform.
• By automating the generation of accurate and secure text messages you eliminate the need for customers to come into the branch, make phone enquiries or online queries.

How can you do this?

1. Automate with SMS messaging applications various tasks such as balance queries, FAQ, notifications of transfers, deposits or payments.
2. Offer a SMS enquiry option for customer queries and complaints.

Mobile financial services reduce risk for financial institutions.

• SMS messaging is cost-effective which lowers the financial risk involved in rolling out new banking initiatives.
• SMS messaging is immediate and effective and with two-way messaging enabled, campaigns can be monitored in real-time affording the opportunity to change strategy if need be.
• SMS messaging offers an enterprise-class solution in that financial institutions can integrate Clickatell’s SMS solution into their existing infrastructure or choose an externally managed service.
• SMS messaging is a proven, dependable and highly secure communication option that allows financial institutions to reduce the potential for fraud immediately. Clickatell has an impeccable record as far as safety and data integrity are concerned.

How do you do this?

1. Mobile banking is immediate allowing fraud alerts and account transaction notifications to be sent in real-time. This empowers customers to immediately take action and closes the window of opportunity for fraudulent occurrences.
2. Use SMS messaging as an ‘instant point of sale’ receipt. This gives customers a sense of security that their money transactions are accurate and secure.

Mobile financial services can generate additional revenue.

• Create additional revenue streams by offering premium-rated SMS banking transaction ability to customers.
• Commissions and service fees on mobile payments and transfers are an income stream for financial institutions.
• Customers can purchase services or goods via mobile banking options.
• Through cross-selling to customers with specific time and event related options.

How do you do this?

1. Offer your customers additional services such as insurance packages, discounted holiday packages and premium banking services via a mobile platform.
2. Partner up with other businesses to offer your clients the opportunity to take advantage of time-or-event based offerings.
3. Offer your customers products that can be purchased via cellphone such as prepaid airtime or electricity vouchers.

How do Clickatell's Mobile Financial Solutions help your financial institution do all of this? Click here to find out why Clickatell products are trusted to reach more people on more devices in more countries than any other company in the world.