The first step in a successful mobile banking strategy. This comprehensive white paper, researched specifically with the financial services industry in mind, details how the use of text messaging in mobile banking is a competitive advantage.
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Financial Messaging Platform:
The Clickatell Multimode Messaging Manager offers a fully integrated and managed solution. This SMS application provides secure message routing and delivery, account management, network channel and connectivity management. It is capable of processing millions of multimodal messaging transactions per month.
SMS Account access - balance inquiries and mini-statement requests via SMS.
Transaction text alerts - credit and debit cards, online login.
Fraud text alerts – these text alerts require acknowledgement by the user.
Read more about how global financial services companies and Clickatell's customers, such as Barclays Bank, are using SMS messaging to improve the efficiency and safety of their services.
Financial Applications:
Working in conjunction with the messaging platform are extensions to the basic package that allow financial institutions to offer additional services such as:
2-Factor SMS authentication - This is an additional system security that interacts with the user. For e.g. following a user transaction such as an online banking attempt, a unique code for web-based entry is dispatched to the user via a SMS text message.
Card not present - This offers further online transaction security. Following an online transaction, the user is sent an additional authentication token via SMS and required to enter it online to complete the transaction.
Mobile authentication - Secure channel switching from SMS to voice or audio entry of a verification PIN code. This method eliminates any concerns about the PIN code being stored in the device SMS outbox.
Mobile payment - Enabling small transactions for peer to peer or person to business payments. Utilizes channel switching and voice based PIN entry as mobile authentication.
CRM applications - This is an intelligent customer call back system. Rather than calling the service line, only to be placed on hold, the customer sends a text message query and receives a SMS notification stating the approximate wait time. The CRM system initiates an agent call back after the indicated time.
Marketing and loyalty applications - Interactive Campaign Manager: This 2-way text message campaign management tool includes email marketing tools such as click through reporting, template management and database integration.
Clickatell's financial services solutions have been receiving great acclaim from major banking institutions for over three years. Read more about international case studies or contact our sales team to find out more.
Bulk SMS
Using Bulk SMS
