Some of South Africa’s biggest brands use Clickatell for their bulk SMS requirements. Because bulk SMS messaging is so flexible in its application, it is used across a wide range of industries in South Africa.
First National Bank was one of the first financial institutions in the country to expand its reach with a bulk SMS platform. Their SMS alert service, inContact, aimed to extend FNB’s brand beyond the borders of South Africa and to provide their customers with real-time, reliable information on their banking transactions, no matter their location. Clickatell ensured the reliable delivery of FNB’s bulk SMS messages regardless of the problems with cross border communications. FNB saved on the costs of international SMS’s, saw a dramatic reduction in fraud and because of their increased reach and brand recognition achieved new customer sign-ups. Read more about the FNB success story
"... Not only does Clickatell's international alert infrastructure provide the integration needed to extend our inContact service, but we are also able to make use of Clickatell's redundant links when the main telecoms lines between South Africa and Namibia fail. We therefore have a variety of means of making a connection between the countries." Len Pienaar, FNB |
They are not the only South African company to have used bulk SMS in order to gain a competitive advantage. Santam, South Africa’ leading short term insurer, stays in touch with its customers and brokers via bulk SMS. Clickatell facilitated their SMS alert service by linking with Santam’s back-end systems to provide an immediate channel of personalised bulk SMS communication between insurers, brokers and their customers. Santam benefited by having up-to-date and transparent communication channels, reduced call centre costs and increased customer satisfaction and loyalty. Read more about Santam’s bulk SMS success
In a world first insurance offering, Metropolitan insurers launched a Cover2go policy where customers signed up by SMS, paid with their airtime for the policy and received the relevant documentation via SMS messages. Using Clickatell’s bulk SMS Gateway they were able to successfully launch and run the first insurance by SMS campaign aimed at low income groups that were traditionally outside of the target market of the insurance company. Read more about Metropolitan’s SMS Insurance
Fruit and Veg City, the largest seller of fresh fruit and vegetables in South Africa, saw their sales increase immediately when they turned to bulk SMS messaging through Clickatell to offer their customers instant notifications of discounts, promotions and deals.
After customers opt-in to receive bulk SMS marketing messages from Fruit and Veg City, the company provides them with up-to-the-minute news that generates savings for customers and sales for Fruit and Veg City. This innovative way of communicating with customers comes at a much lower cost than traditional advertising and it is issued in a dynamic and targeted manner. Read more about Fruit and Veg City’s success with bulk SMS
"We have already seen a direct increase in sales as a result of this new mobile messaging and marketing program, and we are happy to be working with Clickatell, which provides excellent quality of service and customer support via an easy to use service and have proven their experience.” Paul Zavva - Chief Information Officer, Fruit and Veg City
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MXit, South Africa’s biggest mobile social network uses Clickatell as a bulk SMS provider. MXit’s subscriber base of over 11 million users can send and receive one-on-one text and multimedia messages to and from other users as well as offer general chat rooms to users. MXit is used in over 120 countries and they needed a bulk SMS provider that would be able to provide them with reliable global reach and discounted message prices.
"Our users use premium rated SMSs to get credits into their accounts, which are then used to purchase music, skinz, wallpapers and other services on our platforms. We have been using Clickatell from day one and they are our largest SMS provider." Herman Heunis, Founder and CEO of MXit. |
The benefits of using bulk SMS are apparent, discover which Clickatell bulk SMS-enabling product is right for your business now
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