Bulk SMS capability allows for the transmission of large numbers of SMS messages from a variety of interfaces to a cellphone terminal. Because of its effective nature, bulk SMS messaging offers tremendous advantages to South African businesses looking to differentiate themselves from their competitors; speed up the flow of communication between management and employees or suppliers and complement their existing communication and marketing channels.
Particularly in South Africa, bulk SMS makes perfect business sense. More people own cellphones than landline telephones and more people use cellphones to communicate than email. There are no geographical or demographical limitations, such as income or age, to effective use of bulk SMS messaging.
Businesses of any size can take advantage of the benefits of bulk SMS:
Bulk SMS messaging is cost effective:
SMS is the most cost-effective way of communicating with any mobile audience. Buying messaging credits in bulk allows for even further savings on communications costs. Whether a company is choosing bulk SMS messaging for in-house communication or marketing purposes, data is transmitted at a fraction of the cost of a voice call and this makes clear financial sense.
Bulk SMS providers, such as Clickatell, have affiliations with large numbers of mobile networks. In Clickatell’s case, they have the largest reach in the world connecting your business with over 222 countries through more than 819 networks. This means we are able to use our bulk buying power to further reduce the cost of credits , allowing South African businesses to send their messages at wholesale prices.
Bulk SMS messaging is therefore affordable; it also delivers a higher return on investment than traditional means of communication and marketing. Not just because of the cost implications but because it is a targeted medium – companies will know exactly who they are sending to, who is responding and what the success rate is.
Bulk SMS messaging provides a measurable return on investment.
Bulk SMS messaging has global 'reach'
All cellphones have SMS capability as opposed to those that have WAP, MMS or email functionality. This means that regardless of the sophistication of the target audience's devices, you can reach them through bulk SMS. This gives bulk SMS the unprecedented advantage over traditional means of communication including voice calls to landline telephones and even email, allowing you to reach an international audience, very quickly.
Bulk SMS messaging saves time and therefore money:
Companies that choose to communicate through bulk SMS save time, and therefore money. One bulk SMS message can be crafted and sent to hundreds, thousands or millions of recipients. Messages can also be personalised with names or dates and they can be sent in batches. This means that the SMS message only gets sent to the relevant recipients.
Bulk SMS messaging is targeted and therefore more effective.
With one touch of the finger, the message is sent to the target audience, regardless of where they are in the world. As long as there is mobile reception, bulk SMS messages can be delivered within seconds. Recipients do not need to be near their PC’s and will receive the message on their most personal communication device, the cellphone. ‘Any message, anywhere’ is Clickatell’s slogan. Even if the cellphone is switched off, the message will be delivered once it is turned back on. For businesses it is vital that messages are sent quickly and reliably, and bulk SMS is a proven way of doing this.
Bulk SMS messaging is measurable:
Perhaps the only form of communication and marketing spend that is completely measurable is bulk SMS messaging. Clickatell's SMS Gateway interface allows companies to track the delivery of their bulk SMS messages, measure responses and generate real-time reports. This form of communication can easily be controlled and monitored. There are further advantages to using Clickatell's bulk SMS platform: SMS messages can be escalated to the next available contact point if not delivered within a specified time limit and reply messages can be triggered by keywords with an automated response system.
Bulk SMS messaging is easy:
With Clickatell’s bulk SMS Gateway (a hosted messaging platform) and application programming interfaces (API’s), it is simple to SMS-enable any website, application or existing legacy system. South African businesses can get started with bulk SMS communication almost immediately.
Clickatell is ideally poised to help South African businesses take advantage of bulk SMS messaging today.
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Bulk SMS
Using Bulk SMS
