The Clickatell ZA Blog

When comparing Internet penetration against mobile penetration in South Africa, you’ll find that while broadband Internet penetration is restricted to developed cities and towns only (about 25% of the populate), mobile penetration is roughly 80%.

In the wake of the 2009 South African elections, we have to wonder what happened to the Independent Democrat’s Digital Democracy Forum. SMS text messaging has been used to great effect in these elections to raise awareness and funds for a host of political parties.

‘Crowdsourcing’ is just one of many, many buzzwords doing the rounds at the moment.

As election fever in South Africa heats up and political parties go all out – singing and dancing in some cases – to win the hearts and minds of voters, the newly formed Congress of the People (COPE) is making it easy for South Africans to vote with their wallets through the use of SMS text messages.

More and more often one hears about government and emergency services using SMS notifications to communicate quickly with all the necessary departments involved in a crisis situation.

Innovative real estate agencies are jumping on board the bulk SMS messaging bandwagon and offering prospective property buyers in South Africa an easy way to access information.

It is heartening to see organisations making use of the multiple advantages offered by mobile marketing and bulk SMS messaging to offer added value customer service and run large scale marketing campaigns.

The 2010 Soccer World Cup has been touted as a golden opportunity for SA businesses to make an economic killing.