The Clickatell ZA Blog

Thinking of casting your bulk SMS net as far and wide as possible with the hope of catching as many new customers as you possibly can?

International SMS has changed the face of business communication forever, enabling local South African businesses to easily and affordably extend their market reach into global markets, regardless of their size or marketing budget.

Simple mail transfer protocol or SMTP was developed in the 1970s to facilitate the exchange of email messages; today SMS gateway SMTP APIs enable email messages to be converted into SMS messages and sent to a mobile handset.

Bulk SMS played an important role in the recent South African ‘Fly the Flag for Football’ mobile campaign.

The noises coming from the recent Mobile Money Summit in Barcelona bode well for the widespread adoption of mobile banking applications by financial institutions, particularly in poorer, less developed countries where formal banking infrastructure is limited.

The race is on for more and more innovative ways of using SMS messaging applications as more services are mobile-enabled.

Two years ago Vodafone launched South Africa’s first location-based social network – The Grid - and this year they have taken their mobile application to a whole new level.

With less than 350 days until kick-off in the first of the 64 matches to be played in the South African 2010 Soccer World Cup, the tension is rising as the availability of tickets decreases.

SABC (South African Broadcasting Corporation) Education in partnership with Mobidic and the Gauteng Economic Development Agency have launched an exciting SMS text messaging application project.

It seems that almost everyone has realised that the mobile phone is the most powerful tool to reach the consumer in the 21st century.