The Clickatell ZA Blog

Bulk SMS played an important role in the recent South African ‘Fly the Flag for Football’ mobile campaign.

Two years ago Vodafone launched South Africa’s first location-based social network – The Grid – and this year they have taken their mobile application to a whole new level.

With less than 350 days until kick-off in the first of the 64 matches to be played in the South African 2010 Soccer World Cup, the tension is rising as the availability of tickets decreases.

In one of the most innovative adaptations of SMS text messaging to date, Mayor Helen Zille and the City of Cape Town have launched a SMS service allowing residents to text their complaints on water-related issues directly to the city’s call centre.

‘Crowdsourcing’ is just one of many, many buzzwords doing the rounds at the moment.

As election fever in South Africa heats up and political parties go all out – singing and dancing in some cases – to win the hearts and minds of voters, the newly formed Congress of the People (COPE) is making it easy for South Africans to vote with their wallets through the use of SMS text messages.

Innovative real estate agencies are jumping on board the bulk SMS messaging bandwagon and offering prospective property buyers in South Africa an easy way to access information.

It is heartening to see organisations making use of the multiple advantages offered by mobile marketing and bulk SMS messaging to offer added value customer service and run large scale marketing campaigns.

The 2010 Soccer World Cup has been touted as a golden opportunity for SA businesses to make an economic killing.