The Clickatell ZA Blog

Back in our previous post on SMS gateways, we provided you with a short introduction to the gateway itself and the various API’s that you can employ to make it work for you.

International SMS functionality offers particular promise for social networks operating in Africa.

In this week’s post, we examine the many ways in which international SMS can be implemented within the network and the benefits to site owners.

Our three-part series on the importance of international SMS functionality in South Africa kicks-off with a look at the importance of international SMS to social networks.

South Africa mobile application developers should take advantage of SMS Gateways when looking to SMS-enable their clients’ sites, systems or applications.

International SMS has changed the face of business communication forever, enabling local South African businesses to easily and affordably extend their market reach into global markets, regardless of their size or marketing budget.

Simple mail transfer protocol or SMTP was developed in the 1970s to facilitate the exchange of email messages; today SMS gateway SMTP APIs enable email messages to be converted into SMS messages and sent to a mobile handset.

Chances are that as a South African consumer you have received an SMTP SMS notification alert at some point in the last few years.

With over 20 million South Africans (approximately 68% of our adult population) using cellphones, bulk SMS is a fantastic tool for any business or organisation to expand their reach.

Bulk SMS played an important role in the recent South African ‘Fly the Flag for Football’ mobile campaign.