Can Bulk SMS Text Messaging Improve Customer Retention?

What value can bulk SMS provide to your customers to ensure that they come back again and again…?

Nowadays business is all about providing customers with value. It’s this value that convinces customers to stay, thereby benefitting the business through repeat purchases. Companies and organisations that use bulk SMS can therefore benefit by providing customers with increased value through a medium that is inexpensive and capable of providing a realistic return on investment over a favourable period of time.

So how can bulk SMS be used to provide your customers with increased value? Here are a couple of ideas:

Finance

Bulk SMS in terms of finance is something we’re all familiar with. As a result of the immediacy and the privacy of the cell phone, consumers have come to expect financial institutions to communicate account information with them using SMS. Information types include both alerts and notifications when:

• Accounts are accessed
• Accounts are modified
• When payments are due
• Etc.

Social Networking

The internet is usually associated with social networking, with sites like Facebook and Twitter being those that immediately come to mind. However, bulk SMS is a technology that is almost synonymous with social networking, that allows customers to receive status updates and notifications via text message for those moments when they cannot be close to a computer or when, for whatever reason, they are not able to access the internet from their mobile phone.

Again, bulk SMS can be used in this context to provide customers with security (such as when an account is accessed), when communication from a person or a group of people are received, etc. Additionally, text messaging can be used by businesses with social networking profiles to provide their customers with an additional means of customer service through text messaging.

Customer Service

Taking the lead from social networking, it should be kept in mind that bulk SMS provides an ideal addendum to customer service, too. Companies and organisations that have a CRM solution in place are able to provide an automated text messaging service similar to that of an interactive voice response system (more commonly known as an IVR) to provide their customers with an inexpensive, fast and ubiquitous means of customer service. This reduces the work load of employees and provides the customer with the benefit of having a 24/7 customer service solution.

The above indicates a small portion of the ways text messaging can be used to provide customers with that extra value to ensure that they keep coming back, and ultimately purchase again.

Get more information on how text messaging can add value to a product or service by navigating to our bulk SMS page now.

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