A Comparison of SMS APIs

Ever wondered which SMS API to use? Make the right choice by using this API comparison table.

Here’s why is it important to use the right API:

• The right API choice will facilitate integration and ease of use
• Reduced development costs
• Improved interaction with customers and employees

Of course there are thousands of other reasons, but the above carry quite a lot of weight. And, as such, it is in your best interest to ensure that the SMS API you implement is the right one. Ask yourself these questions to facilitate the decision-making process:

1. “Do I really need an SMS API?”

You might be asking, “What’s he talking about?” Seeing as you are on this page, you probably know what you want. But you’ll be surprised how many people make the wrong choice, and end up losing out on opportunities for increased sales because they could have invested in a product more suited to their business.

Other products include the web-based bulk SMS text messaging interfaces, and desktop software. These products are suitable for businesses who won’t be sending more than a couple of thousand messages a month, who don’t need integration with their other software packages and who don’t have access to their own development resources.

2. “Okay, I really need an API. But now what?”

Will you be sending messages on a continual basis, in other words any time of day or night? Or will you be sending your messages in batches on a weekly, monthly or any other periodic basis?

3. “Got it – I’ll look into that. But what if I want my customers to reply to me?”

Aha, that’s very important indeed. Only certain APIs are capable of two-way SMS messaging. It’s important to take the long-term communication goals of your company into account – you might not need bi-directional communication today, but in a year from now when there’s a new marketing boss with a penchant for the opinions of customers and a strange fascination with text-to-win campaigns, you might just be glad that you had the insight for foresight (hehehe).

Hack: Really need  to use a certain API, but realises it doesn’t support two-way SMS messaging? No problem – just use another one that does in conjunction with your preferred API.

And finally, once that’s done, you’re ready to go into detailed selection of the right API according to the functionality you need:

Fig 1

Fig 2

Once you’ve made your choice, all you need to do, is to go to our SMS API page and register free for the right product. It’s as easy as that!

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