Email to SMS: Mobilising Your Marketing Before Kickoff

It’s almost time for the first kickoff in the clash between soccer titans from around the world – use email to SMS to get your marketing campaigns into the air.

There are only six days before the kickoff that will boost South Africa into the history books. Many businesses have delayed getting their marketing campaigns off the ground and are now joining the soccer frenzy, looking for additional ways to show their support and maybe make a buck or two extra. Email to SMS is an easy and cost-effective way to communicate with locals on a visitors on a device common to all of them – the mobile phone.

Email to SMS Ideas – What Can You Do?

Just in case you’re not familiar with the implementation of email to SMS, just browse through some earlier posts as we’ve covered it in details a number of times and detailed how it can be implemented by using your everyday email client, or more complex operations involving Excel and the Unix bash shell.

What will follow below is a couple of ideas that will hopefully help light that creative fire to ensure that your business benefits with relatively low expenses (remember, you only pay for the messages you send – use of the API is gratis).

Give South Africans and Visitors the choice to opt in… They’ve come into your store (or onto your premises) and have maybe bought something. That means that they could have an interest in what you have to sell.

By using something as elementary as a notice board, you can provide current and prospective customers a chance to “Text your name to 12345 to receive periodic updates about soon-to-come specials”. You can keep them updated on exciting specials using email to SMS.

It can be as easy as that and you might just see a difference in revenues during this global season.

‘Tis the season to be jolly? No, it’s not Christmas, but it might as well be. And sharing in the spirit with your customers could net you some loyalty. Email to SMS messages like “Score 2 for 1 this Saturday at our Farmer’s Market. Hurry – first come, first score!”

Obviously this email to SMS message will be sent to an individual who has already opted in on your mobile messaging campaign.

Running an information service? Businesses who have access to important information like travel, weather, traffic, etc. will have the singular opportunity to provide both locals and visitors with much needed information using email to SMS – the roads will be packed, busses will be full and people will need that information!

In all instances, remember to follow messaging best practices to ensure that you clients aren’t bombarded with email to SMS messages and that the information you send them is relevant to what they opted in for.

For more information, go to our email to SMS page now.

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