Keep it Legitimate with Bulk SMS Opt-out Notifications

Can your contacts opt out of your bulk SMS messaging campaigns? Here’s what you need to know about opting out.

Sure, no one wants to see their contacts go, but messaging them when they don’t want to receive bulk SMS communication can be potentially disastrous – not only in terms of your business or brand, but also a potential fine.

Opt-Out Benefits

Providing clear and straight forward opt-out information is the key, and could provide your business with more benefits than meet the eye. Probably one of the most immediate benefits is that your prospective contacts will feel a bit safer when they opt-in to your campaigns. This equates to brand trust and eliminates the ‘What am I getting myself into now…?’ factor. This is crucial to a successful bulk SMS campaign.

And, of course, providing new sign-ups with all the relevant information for them to opt-out makes your bulk SMS campaign look that extra little bit ‘professional’.

But there’s another reason you should include opt-out notifications in your bulk SMS campaigns: network operators and bulk SMS service providers are acting to ensure that mobile messaging stays clean and abuse-free as much as possible. In South Africa your contacts must have a way to cancel their subscription to your service. This is stipulated by the ECT act that serves to regulate electronic communication.

The Elements of an Opt-Out Message

While there are no clear rules set out as to how an opt-out message should be composed, it is recommended that they be composed according to the highest standards. Therefore the elements that should be contained within the opt-out message include:

• Sender / Service Provider Identification
• Support information
• Opt-out information
• A description of the bulk SMS campaign / service.
• Campaign / service pricing information

Text received: You have requested myprogram alerts, up to 3 msgs/wk. Send HELP for info, send STOP to opt-out. Info at www.myprogram.com. Std msg chgs apply.

The above opt-out message is just an example, and can be adapted to suit your bulk SMS campaign for maximum efficacy. And seeing as this is more for informational purposes, it needn’t be brilliant or salesey in any way. But then again, ensuring that your messages are memorable can go a long, long way…

For more information, visit our bulk SMS page.

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