A Powerful Combination: PayPal and Bulk SMS

Use bulk SMS in conjunction with your PayPal account to give your online customers more. You’ll not only fuel and preserve customer loyalty, but may just increase your sales. Here’s how to do it…

Yes, PayPal has been available to South Africans for a number of years now, but in a limited form. More recently, however, South Africans can now enjoy send and receive functionality on their PayPal accounts. And if you don’t realise the immediate benefit, then here it is: South African businesses now have the opportunity to extend their product lines and services to, well, just about the whole world! And no doubt you’re waiting with dire anticipation to find out how you can use bulk SMS to your international business’ benefit. So without further ado, here’s how…

Market Your Products with bulk SMS

So let’s say you have a website, and you’re doing all the SEO necessary to reach your target market. In the past your visitors either had to visit your website regularly to see if you’ve updated any of your products or they had to rely on emails from you containing said product updates. While this was effective to a certain degree, you have to admit that it wasn’t always reliable – visitors sometimes do not come back or your email gets buried in between hundreds of others. Bulk SMS changes that.

Using a medium common to more than 4.61 mobile handsets on earth, you are able to send bulk SMS messages, both locally and internationally, to ensure that your clients receive news about your product updates right there on their mobile phones. Said message can either contain Call to Action alerting your contacts about new products added to the website or a link directly to that page. Companies who have employed bulk SMS in a similar fashion reported an increase in response rates and, in a number of cases, also an increase in sales.

Use Bulk SMS to Further Your Customer Care

Now once your clients have placed an order or made a purchase, you can use bulk SMS to confirm their orders and give them the option to opt for order tracking updates via SMS. If you’ve been in business long enough, you will know that this counts toward brilliant customer service and will ensure that more and more first time customers become returning customers.

Additionally, bulk SMS can also be used for polls, to conduct a bit of market research to help you target your customers more effectively. This becomes especially important when targeting customers for new products – knowing as much as possible about your customers will help you increase your conversion rates, thereby making bulk SMS a profitable experience.

However, you’ll do well to keep the following in mind when using bulk SMS for international SMS purposes:

• Always ensure that your clients have opted for communication from you. Research valid opt-in strategies for particular countries you’re marketing to in advance to be sure.
• Take time zones into account – your customers might not appreciate a message from you anywhere between 6PM and 11AM.
• Ensure your message content is relevant and targeted – why try and sell something to a contact that will have no interest in it? Give your customers the option to choose which products they want to know about and which messages they want to receive.
• Never – I repeat, Never – send unsolicited bulk SMS messages.

Playing by the rules will make international SMS not only an enjoyable experience for you and your customers, but a mutually profitable one, too.

For more information, read more on our bulk SMS page.

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