Powerful Tools for Reliable SMS Service

Provide your clients with an SMS service to give them the full benefit of your business. Use any of these products to give your business invaluable SMS communication capabilities.

If you’ve got a Facebook profile, then you’ll know that it is now possible to receive notifications when certain events occur on your profile. Quite nifty – people will now know that they’ve received a new message or that one of their friends posted a new status update, regardless of where they are. Now here you have to keep two things in mind:

1. This social networking site knows that, by using an SMS service, they’ll be able to reach more people wherever they are, thereby increasing site usage.
2. More importantly, however, is the fact that they have now made it easier to use their website – you don’t have to be connected to the internet to know what’s going on – just check your phone, and if it’s important, then log on and do what you have to do. Simple.

Who isn’t tempted to make use of such a service? You know you are, and so are your customers.

SMS Service: What you should be doing

So you’re not as big as Facebook and therefore think that providing an SMS service is something you won’t be able to afford. Right? Well, wrong – it’s affordable and just requires you to decide how you will structure your SMS communication. And to help you along, here are a couple of ideas that have all been used by companies big and small to provide a better service to their clients:

• Promotional Information (Specials on products & services, competitions, vouchers, etc.)
• Account Information (Account balances, payment reminders, etc.)
• Alerts (Service alerts, account alerts when a change occurs, etc.)
• Service updates (Orders, Tracking, delivery confirmation, etc.)
• Value-added information (“The weather in your region… bought to you by XYZ SA Business)

As you can see, the above are directly applicable to your business and represent a form of communication your customers will appreciate. After all, you’ll be making their lives easier – they’ll want to stay with you.

Starting an SMS Service

If you’ve read some of our previous blogs you’ll have noted that there are essentially three platforms that can be used to start your own SMS service. These are:

1. Communicator (Web-based)
2. Messenger PRO (Desktop App)
3. Application Programming Interfaces

By clicking on the appropriate link above, you’ll be able to read more about the specific product. But there’s one additional product that can will all businesses to add an SMS service to their communications platform, the Interactive Campaign Manager, or ICM. While the same functionality can be achieved using the API, this pre-designed application will provide businesses who don’t have their own programming teams with some serious SMS capabilities. Some of the ICM’s features include:

• Mobile marketing campaign management
• Keyword and sub-keyword management (e.g. “SMS ‘CANDY’ to x2332 for Valentine’s chocolates” – ‘CANDY’ is the keyword here)
• Keywords can have automatic reply messages associated with them
• Bulk SMS messaging
• Reporting
• etc.

The ICM is one of those products designed to make life, and business, just that little bit easier and more profitable. For more information on  any of the mentioned products, just follow the appropriate link above. Alternatively click to read more about the SMS service.

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