International SMS: The Sporting Chance

Even though it hasn’t been a good weekend for South African cricket and rugby, victory is still on the horizon… unite fans and fuel your business in the coming months with the use of international SMS.

International SMS provides a vehicle to unite fans of all origins, regardless of location, through a common medium at a price everyone can afford. Due to its immediacy, sports fans can be kept up-to-date on the latest game developments, almost as soon as they occur.

South African businesses will do well to investigate international SMS for a variety of reasons - all of which point to a lucrative marketing solution that is easy to implement and entirely cost effective. Some of these include:

1. The cell phone is a personal item for any individual who owns one.
2. 94% of all SMS messages are read.
3. Communicating relevant information to your customers could strengthen your relationship and thereby increase customer loyalty, especially in troubled economic times.

“So what can I do?”

While the application of international SMS is wide and varied, the following ideas could give you a push in the right direction.

Staying in Touch

Whether you run a small, local butchery or restaurant, your clients may have relatives living overseas whom they intend to visit during an important match. Keeping them up-to-date about current sporting affairs will endear you to them, ensuring that they pay you a visit as soon as they touch down.

“South Africa v. Italy: 32-10 - 15 mins to final whistle, regards Oom Danny’s Butchery.”

Promoting Your Business

Being the owner of a restaurant in a popular tourist destination will expose you to a variety of clients, both local and international. Whether you decide to run a competition or want to give away a few vouchers to regular patrons, international SMS remains a cost-effective way to boost your business.

“SeaShells Gastro Pub: Guess the score of this Saturday’s soccer match and win a free meal for the family.”

or

“Dear Mr. & Mrs. Dost, congrats on the cricket victory - De Oude Tafel Berg Restaurant & Hotel, South Africa. Coming again soon? 25% off accommodation with presentation of this SMS. Until Dec. 2011″

The above represents only two ideas, among many, of how international SMS can be employed to stimulate growth in everyday businesses.

“How do I do it?”

Sending an international SMS is simple, and could be as easy as registering for an online account from which SMS messages can both be sent and received with an easy-to-use web interface or software available for download. Companies with a strong technology infrastructure are able to implement any of the available Application Programming Interfaces (APIs) to seamlessly integrate SMS with their business. These include HTTP/S, XML, SMTP, SOAP, XML, .COM and FTP.

Whichever you choose, keep in mind that by using this medium to stimulate your business, you’ll also be uniting those individuals with a shared passion in your locale: the supporters of our sporting teams. Give international SMS a try today - it could be the difference between victory and defeat.

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Tags: application programming interfaces, Clickatell ZA, Developers Api's, integrate SMS, international SMS, international sms communication, International SMS Software, South African Businesses