International SMS: The 2010 Solution

International SMS will give your business the sporting chance in 2010 to keep and enhance ties with international clients and customers. Whether you’re a freelancer or a business with a national presence, SMS is a cost-effective and efficient solution that will put you ahead of the competition.

It’s the end of the year and we’re on the eve of one of the biggest sporting events South Africa has ever witnessed. But it won’t be about soccer alone - thousands of businesses throughout our beautiful country will forge new ties with individuals and other businesses from all over the world. If this is your business, you’ll be able to keep and strengthen these ties with an international SMS solution.

Contrary to popular belief, using international SMS to communicate with individuals located in foreign countries isn’t expensive or complicated. There exist a variety of technologies capable of sending and receiving SMS messages to suit all levels of technical proficiency, which means that small businesses and large corporations alike can enable themselves with cost-effective and efficient international communication. Let’s take a look:

Small Business Owner

Whether you’re a freelancer or a business owner with five employees, there exist a number of efficient technologies that will put the power of international SMS at your finger tips. These include the web based application and the desktop application, with the main difference being that the one is operated through a web browser while the other is installed locally on your computer. In both instances an internet connection is required. Here are some key features:

Just like email: If you can use an email client, then you’ll be able to use any of the aforementioned SMS platforms. An ‘inbox’ will allow you to view incoming SMS messages (when two-way SMS has been enabled) and the ‘outbox’ will allow you to view sent messages. And, as with your email client, you’ll have the benefit of an address book in which contacts and custom contact lists can be created and stored.

Powerful reporting: International SMS is made more effective with reporting that allows you to see which messages have been delivered, which are pending delivery and which have failed. This not only allows you to manage your contact lists effectively, but can also give you an indication of campaign progress, should you intend to use this technology as a marketing medium.

For an example of a web based international SMS client, find out about Clickatell’s Communicator.

And for an example of a desktop international SMS client, read more about the Messenger-PRO.

Medium to Large Businesses

While the above-mentioned web based and desktop SMS platforms can be used by businesses of any size, there exists a solution that will allow you to integrate SMS with your company’s native software systems. The API’s (Application Programming Interfaces) allow for communication between your system and the SMS gateway over the internet, making international SMS a seamless part of your business.

Some of the most popular API’s currently in use include HTTP/S, SMTP, SMPP, FTP, XML, .COM and SOAP. Your choice of the most effective API(s) to use depends on your current software infrastructure as well as your messaging sending, receiving and reporting requirements.

That being said, it’s obvious that there’s an SMS solution for businesses of all sizes to ensure victory in 2010. Visit the Clickatell site to read more about international SMS.

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Tags: international SMS, small business solutions, SMS gateway, SMS Gateways, sms reporting, sms technology