Use Email to SMS for 2010
Using email to SMS during the 2010 Soccer World Cup can help lift your business further by adding an exciting dimension to the way you communicate with your clients and employees.
How Can You Win?
The 20th November 2009 marked the ‘200 days to go’ milestone until the World Cup kick-off. Tens of thousands of people will be making their way to our shores, which means it’s an opportunity for you to make your brand known with the help of email to SMS - a flexible one-way bulk SMS solution. Below we’ve supplied you with a couple of ideas to give you some 2010 SMS inspiration.
Value-Added Services
Providing value-added services will ensure that current and potential customers will always keep you in mind and maybe even look forward to- or depend on the information you supply. Examples where email to SMS can be used include:
- “Weather for Saturday 19 June: Sunny 21°C with moderate westerly wind… Brought to you by ABC Smallbusiness.”
- “ABC Smallbusiness Match Alert: South Africa v Brazil 2:2″
- “Currency Update: 1 USD = R7.49, from XYZ ClothingCo”
Promotions
Email to SMS can also be used to stimulate sales. This works best when you supply an incentive, such as a discount, coupon, etc.
- “The TwinShoe Shop: 25% off all soccer boots between 9 A.M. and 10 A.M….”
- “The King’s Beard Pub: Buy 1 get 1 free during SA v Brazil match”
- “Computerparts R Us: Free Infra-red Mouse with every purchase over R500″
Employee Communication
Communicating with employees becomes easier and more cost-effective with email to SMS due to the low cost compared to a telephone call. Examples where email to SMS can be employed in a business environment include:
- Fleet Management: “Joseph, please pick up new fare at 21 Jasmin Street”
- Alerts: “Darrel, please remember the 2010 World Cup sponsorship meeting on the 24th @ 9 A.M.
- Notifications: “New support ticket in queue. Ref. no: XXZ1222j”.
The above represent just the tip of the proverbial ‘iceberg’ in terms of email to SMS usage, but should supply you with some inspiration. How are you able to use this method of communication?
How Does Email to SMS Work
SMTP, or Simple Mail Transfer Protocol, is the protocol or carrier that most email applications use to send an email from one computer to another. The SMTP API is what makes email to SMS possible by catching all the emails sent to a specific address and converting them to SMS (assuming the content and format of the email is valid).
On a more practical note, this means that once you’ve got an SMTP API account, sending SMS messages from your computer is as easy as creating a plain text email in a certain format and sending it off to the address specified in the SMTP API documentation.
“What if I want to receive messages, too?”
Email to SMS allows for one way communication from you to your contacts. To receive communication from your customers or employees, you’ll need to make use of an API that allows two-way communication, such as the HTTP API, which is typically used with web interfaces that allow for both the sending and receiving of SMS messages.
In conclusion, as the 2010 World Cup draws ever nearer, so does your opportunity to stimulate the growth of your business through SMS communication. Email to SMS provides you with a flexible solution to integrate affordable communication with your current software environment, easily and efficiently.
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Tags: 2010 Soccer World Cup, Bulk SMS messages, email to SMS, HTTP API, SMS for 2010, SMS messages, SMTP, SMTP API, two way messaging
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