"Mobile developers are the real hero's when it comes to advancing innovative offerings to financial institutions, enterprises and consumers. The Clickatell Gateway is the platform of choice among leading developers who seek rapid and easy integration of SMS-enabled services into their applications, projects and efforts at innovation."
Pieter de Villiers, CEO of Clickatell |
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South African has close to 100% cellphone penetration, far outstripping landline rentals and PC-based Internet access. Internet penetration in South Africa is currently only around 7%. For the first time in 2007, Google noted that more Internet searches were conducted from a mobile platform than PC based requests. Because of this mobile messaging can reach very different demographics than TV ads, email marketing and print ads.
The virtually instantaneous nature of SMS text messaging is cost-effective and has immediate benefits. Mobile messaging takes place in real-time so time-sensitive communication such as fraud alerts and emergency notifications are possible. Two-way messaging facilities are an added advantage allowing people to quickly respond to emergencies, such as attempts at fraud or serious accidents.
The 'push' technology inherent in mobile messaging enables people to communicate wherever they are and whenever they want. The
recipient does not need to be logged into their email server or even stationed at their PC. Unlike email that is reliant on 'pull'
technology and needs users to regularly poll the email server to download new messages. The 'pull' technology of mobile messaging
is particularly useful for system administrators, sales teams, brokers and anyone who needs to be able to receive messages instantaneously wherever they are in the world.
Given that an average of 28 billion messages were sent in June 2007 alone, "it makes sense for developers to provide enterprises with solutions
enabling them to reach customers via the cell phone," commented Pieter de Villiers, CEO of Clickatell. "Given the ubiquity of cell phones and the knowledge that people want to stay connected and informed via their cell phone, we are dedicated to supporting our developers, who are providing innovative mobile solutions for their enterprise customers."
Mobile messaging is innovative, creative, non-intrusive and generates a quick response. The future is mobile and organisations and businesses of all sizes are looking to expand their reach from a mobile platform. Particular areas of growth in the mobile messaging market include Instant Messaging services, Multi-media services and SMS services.
Developers need to be creating fun, easy to use and experiential multi-media interactive applications to expand and fully utilise the potential of mobile messaging. Mobile messaging is one of the fastest growing industries in the world. The worldwide revenue from the wireless telecommunications industry is expected to increase by nearly 20% from the figures of $644 billion in 2007 to $782 billion in 2010. Wireless data is expected make up more than a fifth of this. Mobile messaging using SMS text messaging is the most effective way of reaching more people than any other, including email. More people now own cell phones than have email access.
In order to offer clients the mobile messaging capabilities that they need in order to keep or acquire new customers, increase their profit margins and maintain their market share, it is imperative that developers investigate the potential of mobile messaging applications.
What does Clickatell offer developers looking for mobile messaging solutions for their applications? |
